363: HealthTech – How NovuHealth Positively Influences Patient Behavior
NovuHealth is a consumer engagement company in the healthcare industry. Combining performance analytics, behavior science and comprehensive technology solutions, they are enabling health plans to better understand, motivate and connect with members.
Thousands of people every year skip necessary health screenings because it’s inconvenient, they’re busy, or they just don’t want to go. Just 25% of adults ages 50 to 64 and less than 40% of adults ages 65+ are up to date on core preventive services such as mammograms, cancer, and diabetes screenings. By contrast, $50 from NovuHealth has even gotten 50% of people to get a colon cancer screening. The same tactics that keep people coming back to Starbucks, Target, and Hilton are now being used to get people to the doctor
There is a huge opportunity for health plans to improve member engagement. Doing so starts with knowing the most effective ways to create meaningful relationships with members
With NovuHealth Satisfaction, plans benefit from the following:
- An enhanced member experience for higher retention and satisfaction: NovuHealth’s solution delivers personalized, omnichannel communications to enable frequent and positive interactions between plans and members, including connecting members to their benefits and helpful resources and gathering member feedback via surveys. A more holistic approach to member communications results in higher retention rates and consumer satisfaction, both of which are central to successful care management because a plan cannot influence members to better manage their health if they continually switch plans.
- A targeted, data-backed approach to maintaining member relationships: While low consumer trust has historically been a challenge for the healthcare industry, NovuHealth has proven that rewards and incentives tied to health activities are an effective tool to improve health and build positive relationships between members and plans. With NovuHealth, plans can deliver targeted rewards and incentives to build both good health and goodwill with members. For example, plans can share a gift card on a member’s birthday or offer an incentive to try out a new service such as a virtual health consultation. Extrinsic rewards help plans show appreciation to members, while simultaneously improving brand affinity.
- The ability to identify and engage high-value members to impact bottom lines: Using analytics, NovuHealth identifies which members will have the biggest impact on health plan performance, such as those who are at risk for switching to a new plan. With these insights, plans can focus marketing efforts on delivering personalized experiences to high-value members.
As Minnesota increasingly appears on my radar for digital health startups and a thriving HealthTech scene, I invited Jordan Mauer, EVP of marketing and engagement at NovuHealth onto the podcast to find out more.
Jordan is a marketing guru with more than 15 years of post-MBA experience leading change, growing revenue and maximizing profit for brands and companies, including Activision, Capella University and U.S. Bank. Jordan is also a self-confessed behavioral science geek, disciplined innovator, and decisive and customer-centered business leader—proven to drive rapid growth, engage consumers and build brands.
Bringing this expert insight in consumer marketing to the health care industry to enable health plans to better understand, motivate and connect with members. NovuHealth works with health care’s most innovative leaders and delivers and empowering, influential and connected experience anywhere a member chooses to engage.