296: How NinthDecimal Are Using Location Data To Connect People Rather Than Places
However, I am noticing that businesses are increasingly finding location data valuable. For example, there are many similar wifi tracking solutions out there at the moment that are all promising to track consumers every step at venues and retail outlets from the second they connect to the free wifi. But what about devices? How can we connect the data from our devices to people?
NinthDecimal is a marketing platform that is powered by location data. It harnesses this data to build a precise understanding of consumers’ physical world behavior. Fortune 500 companies and marquee brands, including Microsoft, Target, Kraft, Comcast, American Express, Starbucks and Toyota, activate this customer intelligence through audience targeting, measurement, insights, and data licensing solutions.
What impressed me most about this platform is how it harnesses this data to build a precise understanding of consumers’ physical world behavior. The digitization of everything and a growing number of IoT devices is producing a wealth of digital data. However, NinthDecimal is matching tech to people.
After hearing how the David Staas, the President at NinthDecimal is passionate about creating technology used by millions of people. I invited him onto the show to find out more.
David Staas brings to NinthDecimal more than 13 years of marketing and product experience in both the mobile and advertising industries. David has been a part of numerous mobile start-ups and is extremely passionate about the location-based media and advertising industry.
David Staas LinkedIn