247: How MyRadar Became The Most Popular Weather Radar App With Over 25 Million Downloads
I recently learned how MyRadar has notched up over 25 million downloads to become the world’s most popular weather radar app. Most people would agree that we are now living in a digital world of app fatigue where we don’t want any more apps in our lives cluttering up subfolders on page three of our smartphones.
The app was created by ACME AtronOmatic. The mobile applications software development company originally focused on the Aviation sector with a selection of web-based flight tracking services as well as custom mobile, aviation-related applications. But, the success of MyRadar has helped them pivot into other areas, and are rapidly growing the size of their company as a result.
Some might also argue that there is a weather app on our phones already, but I think these are just a few reasons why 25 million app downloads and over 9 million active monthly users in an overcrowded app store such a special achievement.
MyRadar is a fast, easy-to-use, no-frills application that displays animated weather radar around your current location, allowing you to quickly see what weather is coming your way. Just start the app, and your location pops up with animated weather. The app is predictably appealing for pilots too because it also offers the ability to overlay the flight plan of a particular aircraft onto the map.
There is also a social element to MyRadar too by encouraging users to post interesting weather photos from their area and see photos other users have contributed neatly displayed on a map. The app shows animated weather, so you can tell if rain is headed toward or away from you, and how fast along with the ubiquitous push notification.
However, I wanted to learn more about why this app has captured the public’s imagination and the secret to securing a global hit so I invited Brad Anderson onto the show to find out more. Brad is attempting to use mobile technology to change the world and this is just one of many reasons why he is the perfect guest for the Tech Blog Writer Podcast.