320: Accelerating the Digital Transformation of F1 and Motorsport
The Motorsport Network is the world’s biggest motorsport and automotive media network – featuring major titles including Motorsport.com, Autosport.com, and Motor1.com. But what captured both my attention and imagination was learning about the recent Formula 1 global fan survey in 15 languages and receiving fan feedback from 194 countries.
I recently spoke to Real Madrid football club about how they became the first sporting brand to reach 100 million likes on Facebook. The NFL also went through a digital redesign a few years ago too, but I wanted to find out how the digital transformation is revolutionizing the world of F1 Racing and why Formula 1 is going digital.
The Motorsport Network has experienced rapid growth in the past two years to become the world’s largest independent automotive and motorsport-related digital platform connecting hundreds of millions of people that love motorsport and cars.
As the world’s largest motorsport media organization, we are ideally positioned to help with this key market intelligence. We’ve made sets of data available to the teams and the fans and also used an even more comprehensive portion of the research to help in planning our products and content that we are making available throughout various online brands.
Colin Smith, CEO, Motorsport Network is a digital media and marketing executive with over twelve years of experience in digital sports media strategy, digital team management, and digital product/business development; as well as twenty years overall working in sports & entertainment media. Successfully managed the build, launch and strategic direction of three new digital media businesses for Raycom Sports/Raycom Media, the Atlantic Coast Conference and NASCAR.
At Motorsport Network, we not only want to provide that content to the already engaged fan, but we want to help grow and engage new audiences in both existing and new regions of the world.
With monthly page views now reaching 172 million across their network, it’s great to see Colin Smith and his teams taking F1 and the world of motorsport on a digital transformation journey.