84: How The Meditation Studio App Offers Meditation Technology
Have you noticed how people today are always on the go and find it difficult to break away from the hustle and bustle? It seems that we’re always attached to our phones; checking emails, texting, calling, checking social media or even catching Pokémon. Believe it or not, the very devices that fuel our addiction to technology can also pave the way to ultimate Zen and focus. I’m talking about the emergence of meditation apps. I recently came across a new app called Meditation Studio that allows users to explore a variety of meditation styles to lead a calm and balanced life. With over 200 meditations with lengths ranging from two to fifteen minutes, it can help with so many things from boosting your confidence before a big date, calming your nerves before that big presentation in the morning or bringing you back down to earth at the end of a horrible day. After reading how they have been credited with helping stress and anxiety, Meditation Studios has become a good excuse to check your phone. Today I’m speaking with Patricia Karpas, the co-creator of the Meditation Studios App.
Can you tell us a little about yourself and where the idea for the Meditation Studios App came from?
I am a long time media and entertainment executive. For the last twenty or so years I’ve worked at places like CNBC, NBC and AOL. I’ve always started up businesses within bigger companies. I was on the team that started CNBC and the team that started NBC Digital and the team that started AOL Television. Having worked in very high pressure, fast paced businesses meditation and yoga were always a real counter balance for me to stay sane. They always grounded me and gave me the clarity I needed in stressful situations. Ten years ago I made the decision to focus my work on the intersection of healthy lifestyle, media and business. I trained and was certified as a yoga teacher, health coach, and nutrition expert. This training informs the work I do now.
Can you explain how the meditation app helps with the everyday stresses of life?
You have tapped into the very thing we were trying to do when we started, which was to tap into a practical lifestyle. We have made this so successful because we feature a wide scope of meditation collections that address so many of life’s challenges. There are guided meditations for stress, pain, sleep, happiness, confidence, performance and many more. They are designed to fit into your life based on what you’re doing and how much time you have.
I believe the app also has a podcast called Untangled. Can you tell me a little about that?
It’s a weekly podcast and I get to interview authors, experts, and luminaries that are in the meditation field. That can range from Buddhists to scientists. I also interview real people (not that the authors and experts aren’t real people!) but these are people who have seen enormous benefits from mediation. It might be someone going through cancer treatment or a mom with a learning challenged child or a woman who has gone through an eating disorder. We try to talk to many different people who see a wide range of benefits from this meditation practice. Hearing the impact that meditation has had on their lives is pretty mind blowing.
Can you explain what this app offers that is different from other things in the app store at the moment?
The benefits it offers are so broad. A lot of people have thought about trying meditation but aren’t sure where to start or they are intimidated. At its most fundamental level our app removes anything that’s woo woo if people have been cautious about that. The meditations are easy to use, they are relatively short, they are accessible (you can do it at home or work or anywhere). What I think makes it unique and sets it apart is the range of styles and teachers we have. It’s organized and easy to find the right meditation for your situation right now.
What’s next for the app?
We will continue to add new collections and courses. We will serve those who are just beginning and those who would like to deepen their practice. Our goal is to provide support and solutions as people grow in their meditation. We’re always looking for feedback if there are particular meditation categories people are interested in.
One thing I would love to do is find a way to let more organizations and audiences know about some of our unique collections like the veterans collection. I feel like that is so important. The teachers that created those meditations did such a beautiful job. It’s hard to get the word out that there is this collection for veterans and research shows it has helped so much with PTSD. So one of the things that’s next is finding ways to get to some of these unique populations.
Where can listeners download it and how much does it cost?
It’s in the iTunes store right now and we’re working on android. It’s $2.99 and that’s for everything such as 200 meditations, 16 collections, 3 courses, 30 amazing teachers. There is no subscription or unlocking things. It’s a great way to get started.