325: How HYPR and SociallyMined Are Revolutionizing Influencer Marketing
HYPR is the World’s largest and smartest Influencer search and discovery directory that provides real-time analytics for social influencers across major social platforms. The comprehensive directory organizes social media information and makes specific audiences reachable at scale. Founded in 2013, HYPR’s Search Engine leverages its smart index that houses profiles and audience demographic information for over 10 million Influencers.
Every Influencer is cataloged according to data points such as age, gender, interests, household income, gender and location among others. With millions of influencers available for activations, brands now have a multitude of options—as long as they can actually discover them. The HYPR platform sifts through over 10 million accounts and produces a list of Influencers that match the search criteria in seconds.
With the shift toward micro-influencers (influencers with less than 100,000 followers), brands and marketers are required to sift through millions of accounts to deliver the most aligned candidates who will produce top engagement.
Gil Eyal is the CEO and co-founder of HYPR, based in HYPR’s HQ in New York City.
Under Gil’s direction, HYPR boasts a client base of over 100 Fortune 500 brands and 100 of the biggest advertising and PR agencies in the world, including LVMH, Next Models, Levi Strauss, Hearst Magazines, Calvin Klein, Time Inc. and Estée Lauder.
Gil is a pioneer in the influencer space, having worked on projects involving mainstream talent such as Pitbull, Drake Bell, Kris Allen and Daughtry (Acento Digital Media), as well as for social media stars such as Nash Grier, Cameron Dallas, Bart Baker, Carter Reynolds and Hayes Grier (26 MGMT).
Gil also served as the COO of early player photo-sharing app Mobli Media, where he collaborated with the world’s biggest stars, including Leonardo DiCaprio, Tobey Maguire, Serena Williams, Lil Wayne and Lance Armstrong.
SociallyMined is a full-service digital advocacy firm that drives awareness for issues by leveraging innovative outreach technology solutions to micro-target key influencers—creating a virtual uprising to complement traditional outreach efforts.
SociallyMined uses various tools and analytics to deliver content and engage with those an organization wants to influence and drives opinion through data and unique algorithms to effectively micro-target key influencers and decision makers with a specific, niche message. The company utilizes technology designed for Fortune 500 brands, yet customized for advocacy.
Matthew David Anthes (SociallyMined.com) and Gil Eyal, CEO of influencer marketing platform Hypr join me in a conversation about the power of online micro influencers.
I invited both Matthew and Gil onto my podcast to talk about the collaboration between HYPR and SociallyMined. But also discuss the implications of the FTC’s backlash to the influencer market. In this digital age, it is becoming increasingly difficult for advertisers to reach their desired audience. Identifying micro-influencers is becoming increasingly important and I wanted to find out why.