Episode 15: Getting Your Work Featured On LinkedIn Pulse
I have received over 20 E-Mails from listeners who are worried at the dramatic dip in readership figures of their articles on LinkedIn. Even if a blog post is featured on one of the Pulse channels, it still feels like LinkedIn lite and the viral dial has been turned down to 4.
Here are a few of the questions that have been sent my way:
- Has LinkedIn changed their algorithm to feature blog posts on the LinkedIn Pulse channels?
- Are LinkedIn only featuring Influencers rather than everyday users?
- Why have my viewing figures taken a nose dive?
- How do I increase my chances of getting featured?
- What kind of content are LinkedIn looking for?
These are just a few of the questions that I have received, so I reached out directly to them to find answers to the questions that writers are currently asking.
There is an abundance of gurus and websites claiming to have the keys to the secret recipe of exactly how to feature on LinkedIn Pulse and become the champion of long-form posts on LinkedIn, but many are quite wide of the mark and it’s important to remember that the platform is constantly evolving.
The magic sauce needed for a successful platform can actually be attributed to just a few things so here is the best advice you are likely to receive.
“I really would encourage people to think about what’s timely, what’s relevant to their industries, deep dives into trends, etc. Those are the sorts of pieces we’re seeing success with, and it’s the kind of content that’s resonating with our members.’
Once you have written your timely and relevant article, simply tweet the following “Article Title, Article URL” Tip @LinkedIn Pulse. This will put your article in front of a LinkedIn editor who will decide if your post will be promoted.
There you have it, straight from the horses mouth. You know what content they are looking for on LinkedIn Pulse and how to submit it to them. The rest is up to you.