#297 How Folloze Is Disrupting The Sales Industry With Microsoft Azure
With the fragmented nature of marketing/sales efforts making it seemingly impossible for companies to keep pace with expectations, I have been searching for how technology can help bring it all together rather than make things worse.
This is where I stumbled upon an exciting startup called Folloze which is a provider of an innovative Account Based Marketing (ABM) Sales Platform. The company enables B2B sales teams to use marketing techniques to engage, develop and win their top target accounts.
Built for scale, the platform allows Marketing to empower Sales to deliver account-specific content campaigns, content automation, actionable account analytics and more, all from within their familiar sales tools.
These capabilities enable salespeople to act as consultants through the selling process, delivering significantly more value to customers and drastically increasing their sales pipeline.
The company assists in prospect engagement by enabling B2B sales and marketing teams to unite to more effectively appeal to customers through curated content boards and actionable account analytics.
Folloze recently presented a case study with Microsoft at the SiriusDecisions conference and were also hand selected to assist the company with their B2B Marketing/Sales efforts.
The Microsoft Accelerator program in Seattle also chose Folloze as one of 10 companies out of more than 1000 promising candidates.
Etai Beck is the CEO & co-founder at Folloze. 20 years of leadership in the hi-tech industry. He has a track record of success including building, selling and integration of start-up into corporate, as well as leading corporate strategic initiatives in product and GTM.
Reputation as a thoughtful, steady and decisive leader – forged by many years managing and coaching in rapidly evolving markets – who is grounded in thorough technical product knowledge.