421: Lessons Learned While Growing To 100 Million Users – And Losing $78 Million
Imagine waking up one morning to find your previously unknown tech start-up all over the news. After years of hard work and unsuccessful investor pitches, your valuation has increased tenfold overnight and investors are suddenly acknowledging your success and banging down your door to throw money at you. Within a few weeks, you’ve raised nearly $10 million on the basis of just a few phone calls, and every media outlet in the world wants to talk to you.
Sounds like something out of a dream or a movie, right? Well, this crazy story is entirely true. When Facebook launched its app platform in 2007, it offered free access to hundreds of millions of users for those smart enough to figure out the right mix of marketing, engagement, and analytics–someone like Cliff Lerner.
As a result of explosive growth, Cliff faced numerous challenges and made a few inevitable mistakes. That’s also how he lost $78 million, and that’s what makes this story so compelling. I invited Cliff to share the inspiration and his story behind his book Explosive Growth: A Few Things I Learned While Growing To 100 Million Users – And Losing $78 Million.
Explosive Growth isn’t about an uninterrupted rise to success, and it isn’t a book that simply lists a bunch of growth strategies without context or practical application–anyone can do that. The marketing strategies, PR hacks, and viral expertise that helped us accumulate 100 million users are all in here. But what’s perhaps more valuable are the lessons learned from hard times and a real-time window into the decision making as things were exploding.
SNAP’s dating apps have attracted over 100 million users and pioneered numerous online dating innovations including being the first dating site to integrate Facebook’s social features into the online dating experience. SNAP’s revenue grew 4,412 percent from 2007 to 2011, making it the 9th fastest growing internet company in the US.
The tactics that helped us succeed are all in the book including insights as to how leading companies such as Tinder, Bumble, Facebook, Twitter, Apple, and Dropbox achieved explosive growth.
- Connect with Cliff Lerner on LinkedIn or Follow on Twitter
- Learn more about the Explosive Growth Book which can be purchased on Amazon.
- Visit the SnapInteractive Website