Episode 8: Rise of the Social Influencer and Sponsored Posts
This week’s podcast looks at the growing trend of marketing companies using vloggers and bloggers to endorse products with their authentic voice. Does great power require great responsibility and could bloggers unwittingly be sacrificing their integrity?
We also look at the impending YouTube subscription model and the pro’s and cons of content being hidden behind paywalls.
This week’s question was by Sarah Elkins