312: eoStar – The Tech Startup Brewing Up a New Distribution System

Aug 09, 2017
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eoStar was a startup before it was even a thing so I invited them onto the show to hear their unique startup story.

Founded in 1986, Rutherford and Associates has over 50 employees based in the United States. From 1986 through 2001, Rutherford designed and delivered its Rutherford SX direct store delivery solution to leading soft drink, dairy, snack food wholesalers, distributors, and vending operators across North America.

In 2001, Rutherford began development on eoStar, a comprehensive ERP route accounting software solution that leverages .Net and SQL Server technology from Microsoft and fully integrates key pieces of functionality.

Rutherford’s eoStar® Software is now utilized by some of the most successful modern beverage distribution organizations across North America, including Monarch Beverage Company, Alliance Beverage Distributing, Andrews Distributing, Coastal Beverage Company, and Summit Beverage.

The comprehensive Microsoft based solution that integrates essential functionality such as WMS, Voice Pick, Forecasts, Surveys, Web Orders, Mobile Sales and Delivery into a single database consolidating information in a centralized location.

The company began life in Albuquerque New Mexico, before moving to Holland only to return to the US and have expanded from the beverage industry into the world of beer, wine, and spirits.

eoStar Paul Rutherford

I talk to Paul Rutherford, President of eoStar about modernizing businesses through technology. We also talk about why the route accounting distribution software is known in the industry as a fully integrated route management solution for the DSD market. And how it is combining state of the art forecasting technology and advanced inventory management tools.

Useful Links

Eostar Website

Paul Rutherford LinkedIn

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