394: How The Camden Watch Company Is Crowdfunding Its First Automatic Collection

Nov 26, 2017
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The arrival of tech wearables and the Apple Watch allow users to instantly be fed notifications from their phone. Whether it’s emails, messages, social media updates, exercise details or even heart rate, it seems there is a notification for everything. Staying updated 24 hours a day may feed your fear of missing out, but it’s exhausting.

However, going off the grid, putting your phone away and any tech wearables to enjoy a night of digital detox is looking increasingly appealing. Despite tales of its demise, the humble wristwatch is stronger than ever. Both the craftsmanship and mechanics of a more traditional timepiece provide a touch of class that is absent from tech devices.

Although much of this craftsmanship has been lost over the years, technology is actually uniting the best skills in the world to create something that celebrates the craftsmanship of Victorian London. The Camden Watch Company is a British watch brand, founded by two Camden dwelling watch lovers, Anneke Short and Jerome Robert. Anneke is a British watch designer trained in Switzerland, and Jerome is a Swiss native, born and raised in the heart of the watch valley of Neuchatel, before moving to Camden Town in 2010.

Together, they founded a thriving watch design studio, AMS Design Studio, before embarking on their next step – creating their own brand. The Camden Watch company are fusing the digital and analogue worlds to create something quite unique. Anneke Short and Jerome Robert join me on the podcast to talk about their crowdfunding journey and how the British duo are inspired by Victorian Britain and its industrial heritage.

Armed with a Kickstarter campaign that smashed through their £18,000 target in under a week, we also discuss their hugely successful crowdfunding journey that at the time of recording has reached £41,352 with a few weeks still to go.

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