254: How Figure 1 and The British Medical Journal Have Used Technology To Unite The Medical Community
In 1995, British Medical Journal (BMJ) became the first medical publisher to go online. Now, the company has made history again by bringing their latest research directly to healthcare professionals via the Figure 1 app.
With more than one million doctors, nurses, and medical students on the network, BMJ researchers are using Figure 1 to discuss their work with their target audience immediately after its publication.
Dr. Yusuke Tsugawa of Harvard University was the first BMJ researcher to take part in a live Q&A on Figure 1. He presented research showing that US patients have lower mortality rates when they are treated by foreign-trained doctors.
“The intelligent conversation sparked by the forum was something that just didn’t exist before,” said Dr. Tsugawa. “It’s an incredible way for researchers to bring their work directly to the global medical community“
Dr. Tsugawa’s one-hour Q&A was viewed more than 125,000 times by healthcare professionals in 83 countries and received more than 150 comments and questions from a specialized audience.
BMJ publishes more than 55 medical and allied science journals and was a pioneer of the migration to digital publishing and the development of open access. Figure 1 has since flourished in the open access environment that BMJ helped to create. A partnership is the next step towards bringing open access evidence-based medicine to healthcare professionals.
I interview Dr. Joshua Landy, the co-founder and chief medical officer of Figure 1 in tonight’s show.
In 2013, Joshua co-founded a mobile health startup called Figure 1, a free-access repository of medical images available to the medical community. Joshua’s unique perspective on healthcare is a result of his experiences in direct patient care, medical education research, and as the founder of a health-focused technology company.
About Figure 1
Figure 1 is a free mobile app that helps millions of healthcare professionals in more than 190 countries connect, communicate, and collaborate. With 70% of North American medical students now using it as an educational resource, Figure 1 represents the future of medicine. To learn more, go to www.figure1.com.
BMJ is a healthcare knowledge provider that aims to advance healthcare worldwide by sharing knowledge and expertise to improve experiences, outcomes, and value. For a full list of BMJ products and services visit bmj.com/company