161: How B&H Photo Video Provides A Seamless Omnichannel Experience
B&H is world renowned as the place to be for all your photo, video, pro audio and digital imaging needs. In 40 years of existence, B&H has established itself as both a Super Store located in the heart of New York City as well as an on-line resource that caters to photo and video enthusiasts — professional and amateur alike.
Long known as “The Professional Source”, consumers worldwide look to B&H for knowledgeable guidance when purchasing cameras and related accessories. However, now that we are right in the middle of the holiday season, many will be buying their gifts from Amazon as the appeal of their everything under one roof ethos becomes hard to resist.
It recently occurred to me that we are losing a certain amount of expertise in certain areas when we buy high-end products. Sure we have the internet, and we can do our research, but sometimes you can’t beat chatting to someone that knows what they are talking about.
BUT how can other stores compete with the likes of Amazon? Are traditional shops in danger of dying out because of our thirst for instant gratification? Or is customer service what makes those smaller businesses stand out from the crowd? and can tech help with this?
As the world’s largest source of photography, video, audio, and the latest trending technologies, including drones, virtual reality, and 3D Printers, B&H Photo-Video is known worldwide for its attentive, knowledgeable sales force, excellent customer service, and fast, reliable shipping. Why do their prefer to do business with B&H than shop online?
Maybe it’s their award-winning customer service department, expert sales staff’s product knowledge, the largest, most extensive inventory in the industry (more than 300,000 items), our user-friendly website, rapid order fulfillment and prompt delivery are just a few of the reasons.
Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for over 40 years so I wanted to learn how technology has enabled them to take their expertise from physical stores to deliver a seamless omnichannel experience.