126: Betabrand: The Crowdfunded Clothing Designed By The Online Community
Brian Moylan best described Betabrand when he wrote “The company that’s using viral humor and uncensored crowdsourcing to create the future of fashion”
Selling corduroy pants with horizontal corduroy went from a crazy idea dreamt up in a bar to a multi-million dollar business. Betabrand will bring in $25M-$30M of revenue this year and create over 300 new products a year.
After hearing that major brands like Timberland and Pebble use the company to make more informed merchandising decisions before creating a new product I invited Chris Lindland Founder & CEO of Betabrand.com to learn more about his exciting journey and a new way of approaching startup marketing.