219: Adobe Summit – How Gigya Is Helping Brands Build Digital Trust With Consumers
Gigya provides a customer identity management platform that helps companies build trusted digital relationships with consumers. Used by some big names such as Nike, Forbes, and ABC, it’s easy to see why over 700 top brands are relying on the platform.
Gigya’s Customer Identity Management platform is helping companies build trusted digital relationships with over 1.3 billion consumers. With Gigya’s technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications.
For global businesses operating in an increasingly complex regulatory landscape, Gigya optimizes compliance and customer trust, with discrete regional data centers and customer self-service options for managing profile, preference, opt-in and consent settings.
I bumped into Jason Rose at the Adobe Summit – (Digital Marketing Conference) in Las Vegas this week. As the SVP of Marketing, Jason leads Gigya’s Global Marketing efforts, responsible for developing a world-class marketing team and create a new market around Gigya’s Customer Identity Solutions.
Jason is also responsible for brand strategy, customer and influencer engagement, and helping to support Gigya’s product strategy to drive demand generation and revenue objectives. We also talk about the European Union’s new General Data Protection Regulation (GDPR) and the impact this will have on businesses.
Jason Rose – @rosejason