494: Cars.com – Interview with Adobe Analytics Rock Star Audrey Salerno

Apr 02, 2018

Cars.com is a leading two-sided digital automotive marketplace that creates meaningful connections between buyers and sellers.Launched in 1998 and headquartered in Chicago, the company empowers consumers with resources and information to make informed buying decisions around The 4Ps of Automotive Marketing™: Product, Price, Place and Person, while connecting advertising partners with in-market car shoppers and providing data-driven intelligence to increase inventory turn and gain market share.

A pioneer in online automotive classifieds, the company has evolved into one of the largest digital automotive platforms, connecting tens of thousands of local dealers across the country with millions of consumers where they are and on their terms. Through trusted expert content, on-the-lot mobile features and intelligence, millions of new and used vehicle listings, a comprehensive set of pricing and research tools and the largest database of consumer reviews in the industry, Cars.com is transforming the car shopping experience.

Audrey Salerno is a quality-driven web analyst at Cars.com who enjoys looking at data in new ways to find actionable insights and new insights into visitor engagement. However, Audrey appeared on my radar when she was awarded the prestige of becoming an Adobe Analytics Rock Star.

The winners of the nation-wide Analytics Rock Star Tour share their smoking hot tips, tricks, and power strategies. These tips are sure to bring the house down and enable you to positively impact your business. This year Adobe is ramping up the fun with prizes for audience members who are willing to pick up the mic and participate with their stars.

I wanted to find out more about Audrey’s achievements and also how she will sharing hot tips at this year’s Adobe Summit where Rock Stars shared:

  • Innovative practices and strategies to get your digital assets singing
  • Out-of-the-box thinking on data analysis to optimize your business results
  • Real-world tips & tricks that address challenging analytics questions

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