167: Rick Chapman: Selling Steve Jobs Liver & 20 Years of High-Tech Marketing Disasters
I consider myself very fortunate is being able to interview established tech leaders and people at the beginning of their startup journey every night. If I have learned anything in 150+ interviews it’s that there are two very different sides to the tech world. There is the hype, billion dollar valuations and then there is the reality which I think is summed up perfectly in the TV show Silicon Valley.
I’m quite excited about chatting with tonight’s guest. He has worked in the high technology and software industries since 1978 as a programmer, salesman, field sales engineer, marketer and now author. Having worked in tech all his life and seeing how the industry has evolved, meeting Steve Jobs and being amused by the adulation and obsession that surrounded him.
Rick Chapman is the managing editor and publisher of Softletter. He is also the author of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business and The Product Marketing Handbook for Software, and Rick has worked and consulted in the industry for such industry pioneers as MicroPro (WordStar) and Ashton-Tate and consulted for a wide variety of software and high technology firms such as IBM, Novell, Microsoft, Sun and many others. In his
In his career, Rick has worked as a programmer, sales engineer, product manager, and VP of marketing and product management. Rule-Set is his first novel.
In tonight’s episode, he talks about his book Selling Steve Jobs’ Liver. The book takes the reader on an exciting entrepreneurial journey as our duo draws on the legacy and lessons of Steve Jobs for inspiration and guidance as they strive to build their new company, make a dent in the universe, and successfully monetize their dream.
“Liver” is a must read for entrepreneurs, startups, and visionaries, as well as the millions of us who remain fascinated by Steve Jobs and technology’s ability to assist us all to “Think Different” about life, death, and marketing technology.